Top 5 Homepage Design Trends Of 2017

You never get a second chance to make a first impression.

Will Rogers Couldnt agree more! Indeed, you only get one chance to make the first impression and that's the reason why your homepage should be the most important page of your website. It is the first impression that a visitor gets about your business, and if you fall short in making your homepage appealing, the visitors wouldn't think twice before hitting the back button.

As a web browser, the user still believes in judging the book by its cover and would more often than not skip a website that does not allure them with its cover than stick with it to look deeper into other pages. This makes it indispensable for you to have the most attractive homepage for your website that not only engages the browsers but also improves the UX and usability of the website. To help you out, here I have compiled the top 5 homepage design trends of 2017 that would help you in designing the best homepage for your website. So, let's have a look.

Two-Color Gradient

Gradient homepage design has made its comeback into the top after missing from the list for quite some years. The two-color overlay on pictures is the emerging trend in 2017 and looks absolutely amazing for any type of website. It adds an oomph factor to the images that you would put on your website and make them more interesting than ever. In fact, a two-color gradient background with bold typography and an effective CTA can also be used by those who do want to keep it simple without adding any photo.

Who Does It Best

Stripe, a software platform for Internet Business, is a great website to get inspired for two-color gradient design.

Impressive Parallax Scrolls

Parallax scrolling was a big hit in 2016 and is continuing to reign even in 2017. Parallax scrolls have become even more impressive this year with new effects and 3-D graphics coming to the front. Homepages with parallax scrolling offer an amazing user experience to the browsers. Fancier, 3-dimensional parallax effects, that move up, rather than down, are making their way into various homepages. Effects with a touch of reality are becoming a hit among the users this year. Parallax homepages offer a more beautiful and highly engaging experience to the users as opposed to the static website.

Who Does It Best

The Boat is one of the best parallax scrolling websites that I've come across. The UX of the website is intriguing and would keep the users scrolling down to witness the magical effect of long scrolls.

Video Background With Sound

Videos are one of the biggest trends in web designing as well as marketing. All forms of graphic movements are used by webmasters to keep the users glued to their screens. To make the homepage more engaging and interesting, designers are using videos with sound as a background for their websites. Videos offer a better insight into the product and service offered by the website through the cinematic experience. While adding sound to the video, ensure that you put a button to toggle the volume on and off as per the wish of the user.

Who Does It Best

Myst Gold, the seller of olive oil, has rocked the usage of video content with sound in their website background.

Simple Minimalism

By the end of 2017, most of the websites would have stripped away the heavy elements from their homepage and a more simple minimalistic design would dawn on them. Most of the web designers are considering just a word or a sentence at max to be placed on their homepage screen. Working with the mantra of less is more these websites showcase the product and service in a simple design. The block colors, image or text, whatever you choose for your minimalist homepage, it should reflect your business and strengthen your brand identity.

Who Does It Best

CA. True Perfection, an Italy-based hotel/restaurant website, blends together minimalism with Mediterranean to come up with a simple yet powerful homepage design.

Custom Typography

One of the most popular trends of 2016 has gone better in 2017. Custom typography with big and bold font can never go out style. Owing to the increasing number of fonts and typography available online, web designers are using these new typographies to come up with new custom-made homepage designs. The typeface is chosen depending upon the type of business the website represents. It offers better readability and user experience to the users and also influences their perception of the brand. From vintage look to cartoon animated font, you can completely customize the typeface to meet your business needs. You can pair it with images or add effective CTAs on the text to get more clicks.

Who Does It Best

Tiny Giant, a Chattanooga, Tennessee-based creative agency, uses an amazing custom typographic homepage that completely reflects their business, i.e., creativity.

Given a thorough read to all the five homepage design? Now decide which one you like best and incorporate that design in your homepage. Join hands with an experienced web designing team to make your homepage ideas into a virtual reality. Go ahead and have the most engaging homepage designed for your business website.