Affiliate marketing is a simple marketing source where a business reciprocates to the customer with commissions or gifts. The affiliate marketing industry today comprises of four main players:
- Merchant or seller,
- The network,
- Publishers, also known as affiliate marketing company and
- End User
What is Affiliate Marketing?
Affiliate marketing is not a simple marketing procedure. It involves affiliates who use regular marketing techniques such as search engine marketing, paid search engine optimization, paid search engine marketing and in other cases visual marketing. In brief, affiliate marketing is all about using a website to drive traffic to the targeted product. For example: an online shopping portal does not sell everything on its own, there are certain product that the company may offer to its customers through external affiliate marketers.
Types of Affiliate Marketing
Affiliate marketing is usually a practice of sharing business with online sellers. The percentage of profit shared depends on the amounts of sales made and the number of website visits received. Some of the most common ways of making money through affiliate marketing include:
- Pay Per Click Advertising (PPC)
- Pay Per Sale Advertising (PPS)
- Loyalty Bonuses,
- Email List
- Comparison Shops
- Pay Per Lead Advertising (PPL)
Finding a good Affiliate Marketing Company
- Research: One approach of finding a good Affiliate Marketing Company is to do a lot of research on the internet. You can read through the reviews, experience of people and then choose to join an affiliate.
- Reading Affiliate Experts Blogs/Journal: One of the best ways to identify a good affiliate marketing company is to read the reviews of affiliate experts. Affiliate experts are highly competent people with substantial experience and are willing to share their valuable experience. You can always do a little search, get in touch with some experts, ask them questions and understand more about affiliate marketing.
In addition to these tips, there are many other ways of choosing a top affiliate marketing company. With rising popularity of online business and sales, this new avenue of marketing is expected to grow in the near future as well.