Google has launched its much awaited update to the penguin algorithm series. Penguin 3.0, as it is called, was released on late Friday night of 17th October 2014. The Penguin 3.0 update has come after a long period i.e. 11 months after the 5th update of penguin 2.1. The 1st penguin algorithm was launched on April 24, 2012 & was aimed at improving the quality of websites. The algorithm basically targets websites that have been following Spamdexing. Spamdexing is the practice of deliberately manipulating the search engine indexes. Methods like repeating unrelated phrases in the website content are used in order to manipulate the search engine indexing of the website. Too many spam links lead users to such websites that often deliver poor content.
Quick facts about Penguin 3.0 are given below for better understanding of the series update:-
- Penguin 3.0 is the 6th update in the penguin algorithm series. It is expected to be a major update as it would make the penguin algorithm work more smoothly and frequently.
- The penguin update basically targets websites that have a link scheme which makes their ratings better despite of poor content. Thousands of websites were penalized when penguin 2.0 was launched. Their rankings dropped heavily and significant decrease in traffic was witnessed. The 3.0 update of the algorithm aims at penalizing websites that were missed out earlier.
- However, the 3.0 penguin update is also a ray of hope for websites that have made necessary changes to achieve better traffic. Such websites have been waiting since almost a year for the update that could probably revive their online business.
In order to get saved from the hard hit of Penguin 3.0, websites need to clear their back link profile and flush out spam links or paid links and adhere to the policies of Google webmaster.The Penguin 3.0 is a major update in the penguin algorithm series of Google. It is threat to websites following unethical ways of search engine indexing. However, it is also a much awaited chance for websites that want to get back in the good books of Google.Hire a Professional Internet Marketing Company to save your website from Google Penguin 3.0 Update